There are two ways to grab your audiences attention through the power of colour. Through:
1) THE IMPACT OF COLOUR ON HOW WE LOOK TO OUR AUDIENCE
2) THE IMPACT OF COLOUR ON OUR AUDIENCE - WHAT THEY SEE AND FEEL
1 - THE IMPACT OF COLOUR ON HOW WE LOOK TO OUR AUDIENCE.
Last year I went to Paignton Zoo with my children. As we sat down for lunch outside the monkey enclosure (always the best entertainment, makes you realise how little we have changed!) a peacock suddenly appeared and swaggered around in front of us. Although his feathers were beautiful with the incredible colours that nature creates as I watched him I noticed he only had a third of them left! A little boy suddenly appeared and started to chase the peacock and try and grab one of his feathers!! The poor peacock was too attractive for his own good but had obviously got used to being plucked and pulled! The peacock, like a rainbow, appeals to us on a deeper level. The harmony and attraction of their colours makes us want to reach out, to stare and to engage. Today I will tell you how you can be like the peacock, how you can grab and hold your audiences attention by using the power of colour.
Latest research states it only takes one tenth of a second to make that first impression (ref. 1) and that our clothes not only speak volumes about us but have a very big impact on the judgements someone makes about us (ref. 2). Be a speaker they remember and look the best you can! Not only do we need to look smart and professional so that we will appeal to the organisations we want to hire us, we also want to look colourful. We are naturally drawn to bright colour such as yellow, orange, green, turquoise and purple. These colours suggest positivity and vitality and will help you to be remembered.
‘The best colour is the one that looks good on you’ Coco Chanel. Wearing the right colours that suit our skin tone has a huge impact. Our skin tones are either warm based (with a yellow undertone) or cool based (with a blue undertone). It can be transformational when you wear the right colours, they can make you look younger, compared to the wrong ones! Wearing colours that enhance your natural skin, hair and eye colour will create balance and help you to look your best, to glow and to appear congruent. The wrong colours can drain our complexion, add lines and create shadow, redness or sallowness. Finally, ensure your shoes blend with the smartness of your outfit! Dull, scruffy shoes can be very distracting.
For men, if you are a blue fan, wear a suit in a warm bright navy, or a mid-tone blue rather than staying safe with dark navy, black and charcoal - three very draining colours if they do not work for your skin tone, even if they do, they need bright colour to bring them to life. If you do like dark suits then add some colour, even if it is light colour, in your shirt and/or tie. By adding colour you are attracting the eye!
It is worth ensuring you buy the right colour suit! If you buy the wrong one, you will likely then buy the wrong shirts, ties and shoes to go with the suit, an expensive mistake, so it is worth ensuring the colour is right from the start. For women buying dresses and jackets, especailly in block colour, it can be impactive if the colour doesn't enhance you and again you will end up buying things to match even if they are the wrong colours, too!
My own journey of colour began as a child - I loved painting. With a fascination for colour in nature I spent hours at the pre-school paint table mixing all the different colours to get the perfect colour - especially when it came to faces! I worked out that skin tone is such a varied mix of white, yellow, red and brown! As a teenager though I began to dislike my own skin tone. All my friends looked great in peach and gold and dark colours whereas I looked drawn and pale. I didn’t know then that I have a more rare skin tone (being a cool light) unlike most caucasian skin in the UK which is warm and deep. I started using fake tan as much as I could afford and change my skin tone constantly but it had a lastin impact on my self-esteem. At 18 I went to Australia to work in the outback, not a day went past when I wasn’t out in sun, tanning.
After University I achieved my dream career in the police force. Wearing black and white didn’t look great either and I couldn’t wait to get out of uniform into plain clothes work for this amongst other reasons! After 7 years and trying different roles I realised the police wasn’t for me so left to become my plan B - a teacher.
Just after my twin girls were born I, by accident, ended up at a colour party. I had no idea that that night would be the start of my passion for my business. As the host had a bad cold she convinced me to sit in the hot seat and have a colour analysis eventhoug it was the last thing I wanted to do, to be sat in front of a mirror when I was getting around 2 hours sleep a night! But it was transforming. The colour consultant put bright strong colours around me and I suddenly saw a different me. With no make-up or fake-tan I looked rejuvenated, younger, brighter and felt amazing. I subsequently threw out most of my wardrobe and started again with my new bright summer palette wearing true green, watermelon red and orchid pink. The experience had an incredible impact on my confidence. I had always been fascinated by and followed fashiona and style, now I could wear clothes that were stylish and enhanced my natural colouring.
After I divorced I struggled to return to teaching being a single mum I felt that it was the right time to fulfil a dream and nourish a passion - to help others love how they look and discover your Zing* colours - bright and wonderful colours that make you look amazing, naturally.
2 - THE IMPACT OF COLOUR ON HOW OUR AUDIENCE FEELS LOOKING AT US
Colour is one of the most primitive forms of communication we have (ref.3). Colour is used by movie makers to create emotion and set moods. Although there is considerable theory behind the impact of colour visually and physically, it is still a very under-studied area which is being addressed by the University of Hertfordshire. They are researching the correlation between colour, behaviour and physiology - for example black and how it creates aggression, and red and its's impact on fertility. Colour is a powerful medium and can be an added tool to use on stage! Opposingly, colour can repel and detract. Different colours have different messsages and relevance in global culture so it is worth checking, when speaking abroad, about the relevance of a certain colour. White can represent mourning and bad luck in China and Korea (ref.4)
Consider a 'branding colour' which can be used as in a tie, pocket square, or general dress and ideally choose a colour that suits your skin tone especially if you are wearing it all over!! A colour analysis will show you the right colours for you, and a colour analysis with me will show you your 'Zing' colours - the 6 or 7 colours that truly lift your complexion and make you look amazing.
THE WAY TO GRAB YOUR AUDIENCES ATTENTION THROUGH THE POWER OF COLOUR? - BE THE PEACOCK. LOOK BRIGHT & COLOUR-FULL SO THAT YOUR AUDIENCE WANTS TO ENGAGE WITH YOUR, TO WATCH YOU AND TO HAVE A PART OF YOU AND TAKE SOMETHING AWAY FROM YOUR PRESENTATION.
Please follow me on twitter - @colourfirst and look out for the release of my song ‘True Colours’ as you’ve never heard it before. Raising funds and awareness for The Pace Centre (www.pacecentre.org.uk) supporting and creatively educating children, and their families, with motor disorders.
Please get in touch if you have any questions, you would like to discover your 'Zing*' colours or would like some help with creating outfits to stand up in and stand out in! I would appreciate your help to #BrightenUpBritain and #LightenUpLondon!
I look forward to hearing from you,
Fascinator worn supplied by Jennifer Cattlin, Ealing West London - www.jennifercattlin.com
Further Reading -
How Not to Wear Black And Discover Your True Colours - Jules Standish, O Books (2011)
Branding your Business (Revised Edition) - James Hammond, Kogan Page (2011)
1 - 100 Ways to a Powerful First Impression - Sylvie di Gusto, executive image-consulting.com
2 - What your clothes might be saying about you - Professor B Fletcher, www.psychologytoday.com - April 20, 2016
3 - The Guardian - 24th August 2015
4 - The Spectrum of Symbolism: Color Meanings Around the World - www.Shutterstock.com - 10th June 2016
of COLOUR FIRST
IT'S ALL ABOUT YOUR ZING'S*!
London - Buckinghamshire - Global
www.jobaldwintrott.com - www.jobaldwintrott.arbonne.com - www.satayatahome.com
Tw - @colourfirst @jobaldwintrott FB - @ColourFirst Instagram - @colourfirst Pinterest - colourfirst YouTube - Jo Baldwin Trott
#BrightenUpBritain #lightenuplondon #lovewhatyoud