A woman in a man's world
London based finance director Maria Anastase felt that her key work look was dull but she was concerned that standing out would create the wrong impression - a very common story for many women in the finance industry.
She was transformed in a Personal Branding experience alongside myself, coach Joella Bruckshaw and photographer Claire Gardner.
Discovering the perfect bright colours to wear, including the best red lipstick, helped Maria improve her self-esteem, her confidence and gave her the knowledge to stand out naturally.
Many women believe they need to blend in at work and hide their shape and femininity. With Jo's expert styling she developed a new wardrobe of beautiful workwear with many colours.
SHE CHOSE THIS IMAGE AS HER NEW PROFESSIONAL HEADSHOT.
Z is for ZING! Discover your perfect colours including lip colour
Jo has created her own modern approach to colour analysis - the Zing* System of Colour. Jo's trademarked system shows her clients their OPTIMAL colours. We all have them and they are 6 or 7 colours within the seasonal palette that are individual to you. They perfectly enhance your unique combination of hair, eye and skin tone.
Professional speaker and lifestyle coach Jasmine Mbye is very confident about wearing bright colour but felt 'empowered and confident' to be bold wearing what she now knows to be her perfect red lipstick. Every woman loves to wear red but you can easily get it wrong without the help of a colour expert. Jo states, "Many of us are drawn to the wrong red lipstick but the wrong red will wear you when it should be the other way around!".
Jasmine had a colour discovery which includes a perfect foundation and lipstick match
'I only ever wear black!' but she soon loved her new bright Zing* colours! TV presenter, author and Inspirational Mentor Emma Jane Taylor was ready for some new colours as she developed her professional speaking and TV career.
Discovering the perfect red, purple and blue has given her the confidence to stand out and no longer resort to black.
'I get so many compliments when I now wear purple or 'my' red.
'I do love black but now I know the right bright colours to wear, too I can wow in colour when I want to'.
Emma Jane had a colour discovery, wardrobe edit and virtual shopping experience with Jo.
Casual working or dressing up for the stage
Google engineer manager Roman Kirilov (left) doesn't meed to 'dress up' for work but he felt that wearing hoodies and faded jeans was not only giving the wrong impression as a manager but also impacting his personal brand. He was ready to 'look a bit smarter but with an easy wardrobe which doesn't require any thinking'.
"I figured that there are way more colours out there than black and grey. Replaced 70% of my wardrobe, recommend 10/10"
Jeremy Nicholas is an ex-BBC presenter but now is a pofefssional MC and speaker. He was aware that he wasn't looking his best in his 'best' suit and was interested to discover his perfect colours to use for his new personal branding, too.
Roman had an ultimate shopping experience with Jo at Westfields, London.
Jeremy had a colour discovery plus wardrobe edit alongside a personal branding consultation.